![]() Source: Interactive PR & Marketing News, a sister publication of PR NEWS. ![]() Put your successes online - make sure to post articles, reviews, interviews, etc., that mention your company name.Invite the press to lead discussions and ask plenty of questions. This includes cybercasts that allow journalists to listen in, live, to speeches and presentations. Host "special events" online - previews, launches, parties, virtual press conferences, etc., to include members of the media who can't always be on-site for your special occasions.Go beyond your site and let them know what you have available. screets Chat is a new chat widget that helps you build relationships with your customers through your website. Chat rooms, newsgroups, list servers and other sites are great places to publicize products - journalists are usually searching all over the Web.Have a comprehensive and powerful search engine - make sure navigation of the site is clean and easy.Make sure press releases, news, biographies and art work are well categorized and easily downloadable - larger companies should segment topic areas and provide plenty of archival information for background research purposes.Always respond to inquiries within 24 hours. Always include, on the front page of the press section, complete address information, including phone numbers and email addresses. ![]()
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